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University mission

Our mission

To be a powerful force for learning, creativity and enterprise, promoting economic, social and cultural wellbeing.

Our vision

We will be recognised regionally, nationally and internationally as a university which fosters intellectual, critical and creative endeavour and, through continuous innovation:

• Provides an educational experience of the highest quality with a strong commitment to employability and to flexible and practice-based learning;

• Is an exemplar for engagement with business, the professions and the community;

• Promotes centres of excellence in research and investigative practice;

• Is a force for equality and inclusion.

We will attain this reputation through:

• The value we place on our staff and the expectations we place on them for the highest standards of professionalism and performance;

• Active partnership with the Students’ Union to ensure that together we meet students’ educational and wider social, cultural, sporting, welfare and personal development needs;

• Innovative use of technology to promote effective student learning and efficient business delivery;

• Continuous development of our portfolio of activities to meet changing needs;

• The development of the estate to achieve a first-class environment;

• A marketing and communications strategy which enables us to engage effectively with staff, partners and the wider community, and to promote the University’s capabilities;
  
• The promotion of sustainability in our policies and activities.